one of the nation’s foremost specialists in analyzing ethnic markets,Ebony Marketing Research has conducted comprehensive studies for Fortune 500 companies, government agencies, media, educational institutions and non-profit organizations covering such categories and industries as:

Automotive
Insurance
Transportation
Government
Telecommunications
Financial services
Pharmaceuticals
Consumer products
Health and Beauty
Pop Culture
Urban Culture
Market Segmentation
Ethnography Studies
Health Studies
Senior

We recognize that the most effective way to truly understand a specific group is through carefully conducted focus groups and in-depth interviews. These in-depth sessions go beyond abstract statistics to examine the motivations and influences that affect respondents’ perceptions and decisions.

We work closely with our clients from concept to completion, providing a full range of services, including:

Project planning
Site selection
Project management on a national scope
Project consultation
Screening questionnaire development
Customized moderators’ guides
Recruitment and screening of respondents

Transcription of focus group tapes

In language moderation services

Simultaneous translation, as needed

Our research professionals come from a variety of cultural and ethnic backgrounds and most are bilingual. Fully competent in addressing both mainstream and ethnic market issues, they are thoroughly familiar with the most up-to-date interviewing techniques. What’s more, our in-house focus group moderators are specially trained to identify and explore nuances that reflect ethnic-bound perceptions and attitudes.

After focus group sessions, we provide clients with transcripts and audio and video recordings, along with translations, if needed. We provide our client with insightful, actionable reports, on the interpretation and implementation of our findings.

From initial planning through the completion of our final report, we pay close attention to the needs of our clients every step of the way. We promise — and we deliver — top-flight professional service and meticulous attention to detail.